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Pricing

Clear prices. No surprises.

Start with a free call. Every build is quoted in writing before work begins, and ongoing support is priced separately so you can see both.

AI consulting & automation

Start with a free conversation. Most clients take the assessment next, and the £495 comes off their first build.

  1. 1Talk

    Discovery call

    Free

    30 minutes, no obligation

    A straightforward conversation about how your business runs and where AI could genuinely help.

    • Where time is being lost today
    • Which ideas are worth pursuing first
    • A clear answer on whether we can help
    Book my free call
  2. 2Plan

    AI assessment

    £495

    one-off

    We map how work moves through your business and hand you a prioritised plan.

    • Review of your processes and tools
    • Prioritised map of opportunities
    • A scoped first automation with costs and success measures

    Credited in full against your first build

    Book an assessment
  3. 3Build

    Custom automation

    from£1,000

    per standard automation

    One workflow designed around your tools, built, tested in real conditions and handed over.

    • Workflow design and agreed rules
    • Build and testing with real scenarios
    • Failure alerts and exception handling
    • Handover and documentation for your team
    • 30 days of support included

    After the first 30 days, support is from £97 a month for updates, monitoring and fixes, depending on scope. AI and multi-tool builds are quoted after the assessment.

    Discuss an automation
  4. 4GrowBest value

    AI consultant on retainer

    £1,500

    per month, 3-month minimum

    An AI consultant working alongside your team, turning the next priorities into working systems every month.

    • 2 consulting calls a month
    • 2 new automations a month
    • Monitoring and support for everything we build
    • A rolling plan of what to build next

    Two automations bought separately start at £2,000, before support

    Talk about a retainer

Website plans

A website with the CRM, booking, messaging and reviews built in, hosted and looked after every month.

Starter

Build your online presence and start capturing leads with automation made simple.

£97/month

£250 one-time setup

  • Mobile-Friendly Website
  • On-Page SEO + Local Optimisation
  • Lead Capture Forms & Chat Widget
  • CRM + 2-Way SMS & Email Marketing
  • Online Booking, Calendar, Invoices & Payments
  • Workflow & Review Management
  • Unlimited Website Edits
  • Website & Email Hosting
  • Email/Chat Support & Resources

Bonus: Google Business Page Optimization (limited time)

£17 credit for email, SMS, AI usage

Get Started Now

Growth

Recommended

Scale your business with advanced SEO, automation, AI and lead management tools to maximize conversions.

£297/month

£450 one-time setup

Everything in Starter, plus:

  • Conversion-Optimised Website
  • Advanced SEO
  • Automated Review & Reputation Management
  • Social Media Post Scheduler
  • Voice AI Receptionist
  • AI Chatbot
  • Reviews AI, Funnels AI, Workflows AI, Content AI
  • 24/7 Priority Support

Bonus: Google Business Page Optimization (limited time)

£27 credit for email, SMS, AI usage

Get Started Now

Elite AI+

Your complete AI-powered growth system, built, managed, and optimised for you.

£597/month

£950 one-time setup

Everything in Growth, plus:

  • Custom Built AI Agents
  • Custom Built Web App
  • Ongoing SEO
  • Business & Marketing Strategy
  • Dedicated Account Manager

Bonus: Google Business Page Optimization (limited time)

£57 credit for email, SMS, AI usage

Get Started Now

30-day money-back guarantee and a 14-day free trial after your build. If a website plan is not the right fit, request a full refund within 30 days and cancel your subscription at any time.

Pricing questions

AI consulting & automation

What happens on the discovery call?

We talk through how your business runs, where time is being lost and what you would like to improve. You leave with a clear view of whether AI or automation is worth pursuing and what a sensible first step looks like. There is no obligation to buy anything.

What do I get from the £495 assessment?

We review your processes and the tools you already use, then give you a prioritised map of opportunities and a scoped first automation with its cost and how we will measure success. If you go ahead with a build, the £495 is credited in full.

What counts as one automation?

A standard automation is one workflow with a clear trigger and outcome, such as a new enquiry being added to your CRM and followed up, or incoming emails being sorted and drafted for approval. Larger systems that connect several workflows are scoped and priced after the assessment.

What does the monthly support cover?

Every build includes 30 days of support. After that, from £97 a month we keep your automations running: monitoring and alerts, updates when your tools change, and fixes when something needs attention. The exact price depends on how many workflows we look after and how critical they are.

How does the retainer work?

For £1,500 a month you get two consulting calls and two new standard automations every month, plus monitoring and support for everything we have built. The first three months are the minimum term, so there is time to build and prove the first systems.

Website plans

Do you have a free trial?

Yes. Every plan comes with a 30-day money-back guarantee, and once your build is live you get a 14-day free trial to test every feature for yourself.

How do I access the software?

You can access our software from your browser, and you can also download our iOS and Android app from the app store.

How many users can I have on my plan?

You can have as many users as you would like to add to your account.

How do I cancel?

You can cancel your subscription through the settings tab whenever you like.

What makes your websites different from traditional websites?

Traditional websites just look good. Our smart websites actually work for you. Every Apex Automate site is built with SEO, automation, and lead-capturing tools integrated from day one. Instead of a static brochure site, you get a living system that attracts leads, follows up automatically, and gives you full control through a mobile app, anytime, anywhere.

What happens after my free trial?

After your 14-day free trial, you'll have two simple options: continue your subscription and keep your smart website live, or cancel anytime with no contracts or hidden fees. We'll send reminders before your trial ends, and if you choose to stay, all your website data, automations, and leads remain fully active. No downtime, no rebuilds, just a smooth transition into your plan.

What industries do you work with?

Apex Automate works with a wide range of industries, but our system is especially powerful for businesses that depend on leads, appointments, and client communication: real estate agents and brokers, health, beauty and wellness professionals, cafes, restaurants and local shops, service providers such as plumbers, electricians and contractors, and marketing and creative agencies. Whether you are a solo entrepreneur or a growing team, we tailor your automation and website system to fit your workflow, helping you save time and convert more leads into clients.

What could work better in your business?

Tell us where time is being lost or where customers are waiting. We will help you find a sensible first step.